Clare Haggas: The First UK Brand to Produce Double-Sided Silk Scarves

Clare Haggas: The First UK Brand to Produce Double-Sided Silk Scarves

Clare Haggas will be the first brand in the UK to produce double sided silk scarves. Taking the brand into the realms of Hermes and Mulberry: Clare's scarves will be the most luxurious on the market, and the first and currently only British Made brand offering accessories of this quality:

“Investing in a new printing process has been imperative to maintain my position in the market.

My brand has become synonymous with high end luxury and I always look for ways to improve year on year. To now be able to offer totally double sided designs means I am on a level with the most influential brands in the world. And as the only brand in the UK to offer this, it makes me so proud, and I know it will take CH to a whole new level.”

Clare Haggas

 

Meaning the usual whiter underside typical of silk scarves is a thing of the past for CH, and endless styling possibilities are ahead!

In silk printing and production, "silk penetration" refers to the degree to which the ink or dye penetrates the fibres of the silk. 100% silk penetration therefore means the ink has fully penetrated the fabric, resulting in a vibrant and long-lasting design - where the colours are just as vibrant on the reverse side of the fabric.

Achieving full silk penetration requires the use of the highest quality ink, and a longer drying and curing process to achieve the most consistent and durable colours possible on this beautifully delicate fabric. But, Clare won't be increasing the RRP of the silk range - as she sees this investment as a hallmark of luxury and high-end brands.

"Although producing these scarves involves a significant increase in costs for the brand, I feel it is imperative not to pass this cost onto my loyal customers: So the RRP of the silk range will be remaining the same."

Clare Haggas

Clare’s attention to detail and no expense spared approach to her brand and product development put her accessories up with the best. Continually striving to create the highest quality silk accessories, the new designs of the Spring/Summer 2023 Collection will be the first ever produced in the UK to be double sided, with the existing designs across the range gradually being produced using this new technology, and therefore currently single sided as to not waste product.

DOWNLOAD PRESS RELEASE HERE

Previous post
Next post

Read More

Read the latest news from Clare Haggas, her latest masterpieces, and most recent inspiration here:

Clare Haggas Unveils New Luxury Home Collection

Clare Haggas Unveils New Luxury Home Collection

By Clare Haggas

Coming Soon: Celebrated for her wildlife artwork capturing the essence of British wildlife and her luxurious silk fashion and home designs, Clare is proud to introduce...

Read more
Clare Haggas to Make Striking Debut at The 2024 Game Fair

Clare Haggas to Make Striking Debut at The 2024 Game Fair

By Laura Stockley

After a challenging 2023, Clare Haggas is back, and ready to showcase her quintessentially British country silk designs, including the new Spring/Summer collection, this July.

Read more
Front Cover Star for January!

Front Cover Star for January!

By Clare Haggas

I am beyond grateful and honoured for myself and the brand to be gracing the front cover of Cotswold Living and Midland Living this January.   Thank...

Read more
Horse Racing and Dressage Events Guide 2024

Horse Racing and Dressage Events Guide 2024

By Clare Haggas

Find out which Horse Racing events have been confirmed so far for 2024, in the CH Horse Racing and Dressage Events Guide 2024. And browse the best equestrian looks!

Read more